Mello Yello® 's delicious citrus taste keeps you refreshed and ready for what's next. Since 1979, Mello Yello® has refreshed and rewarded those who never quit.
@MelloYelloProduct Category | Carbonated Soft Drinks |
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Brand Positioning | Mello Yello® is the perfect drink for living life to the fullest. Whatever your next adventure is or wherever your next excursion takes you, the smooth lemon, lime and orange flavors of Mello Yello® are sure to go hand in hand. Mello Yello®, this is MY world. |
Target Audiences | Young Adults , Variety Seekers |
Features and Benefits | Great tasting refreshment and a smooth citrus flavor. |
Bottle/Can; Fountain (BIB)