Sprite®
Sprite® is the world's leading lemon-lime flavored sparkling beverage and the #2 Global brand for TCCC worldwide. With a strong appeal among young adults, millions enjoy its crisp, clean taste.
@Sprite| Product Category | Carbonated Soft Drinks |
|---|---|
| Brand Positioning | Sprite® has a crisp, clean taste for those who live intensely. |
| Target Audiences | Young Adults |
| Features and Benefits | Sprite® is a perfectly clear lemon-lime sparkling beverage with 100% natural flavors and no caffeine. Functional Benefits: A collision of lemon and lime that delivers a crisp, clean taste. Emotional Benefits: To spark your true self |
Fountain (BIB), Bottle/Can