Seagram’s Ginger Ale, Diet Ginger Ale and Raspberry Ginger Ales offer the perfect bubbly refreshment that complements the Coca-Cola® Company’s bar portfolio.
| Product Category | Carbonated Soft Drinks , Low & No Calorie | 
|---|---|
| Brand Positioning | For adult consumers with an independent spirit, Seagram's® brings a comfortable sophistication to the everyday. Seagram's® Ginger Ale & Mixers --with their clean, crisp flavors--evoke a sense of ease and enjoyment.  | 
			
| Target Audiences | Adults | 
| Features and Benefits | The ginger ale, with its delicious ginger flavor, at the root of all good times. A delicious alternative to seltzer water, tonic water, or club soda. Raise the bar with crisp ginger taste. A sophisticated mixer for the refined individual. Crisp, clean and caffeine free. 12 fl oz can of Seagram's Ginger Ale.  | 
			
Bottle/Can; Fountain (BIB)