MONSTER Energy®
Tear into a can of the meanest energy drink on the planet, MONSTER Energy®. It's the ideal combo of the right ingredients in the right proportion to deliver the big bad buzz that only MONSTER can. MONSTER packs a powerful punch but has a smooth easy drinking flavor. Athletes, musicians, anarchists, co-ed’s, road warriors, metal heads, geeks, hipsters, and bikers dig it- you will too!
@MonsterEnergy| Brand Positioning | MONSTER Energy® packs a powerful punch but has a smooth easy drinking flavor Energy blend of glucose, taurine, panax ginseng, L-Carnitine, caffeine, glucuronolactone, inositol and guarana MONSTER Energy® is the #1 Selling Energy Drink in the US, according to Nielsen MONSTER Energy® is the #1 non-alcoholic carbonated beverage sold in convenience – Nielsen 12 weeks ending 2-21-15 Nielsen forecasts Energy sales will grow 49% from 2014-2019 |
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| Target Audiences | Males |
16-oz. Can, 24-oz. Can and 8.3-oz. Can