Sure, white is the new black. We went all out: MONSTER Energy® ZERO ULTRA. Unleash the Ultra Beast!
@MonsterEnergy| Brand Positioning | MONSTER Energy® packs a powerful punch but has a smooth easy drinking flavor Energy blend of glucose, taurine, panax ginseng, L-Carnitine, caffeine, glucuronolactone, inositol and guarana MONSTER Energy® is the #1 Selling Energy Drink in the US, according to Nielsen MONSTER Energy® is the #1 non-alcoholic carbonated beverage sold in convenience – Nielsen 12 weeks ending 2-21-15 Nielsen forecasts Energy sales will grow 49% from 2014-2019  | 
			
|---|---|
| Target Audiences | Males | 
| Features and Benefits | A little less sweet, lighter-tasting, zero calories, but with a full load of our MONSTER Energy® blend. Energy blend of glucose, taurine, panax ginseng, L-Carnitine, caffeine, glucuronolactone, inositol and guarana MONSTER ZERO ULTRA is the #1 selling diet energy drink YTD in the US* - Nielsen forecasts Energy sales will grow 49% from 2014-2019 
 Nielsen Report  | 
			
16-oz. and 24-oz. Cans