Refresh Server Beverage Dispenser Helps to Increase Daypart Sales

Refresh Server and Refresh Server+ with digital screen will become available nationally in March, 2017 with 12 ambient/chilled skus, including Minute Maid® Orange Juice, Tropical Punch, and Premium Lemonade, Minute Maid Orchard’s Best, Gold Peak® Tea, and vitaminwater®.

With the introduction of the Refresh Server beverage dispenser, The Coca-Cola Company is partnering with its customers to leverage the growth of dispensed beverages and increased still beverage sales, especially daypart opportunities.

Shift to Anytime Breakfast Trend
Consumers who are today between the ages of 19 and 35 view eating and snacking occasions much differently than their older counterparts. Over 56% of millennials eat breakfast items at a time other than morning; 30% replace one or two meals per day with a snack; and 18% eat during late night.¹ These shifting eating and drinking trends are driving significant changes in food service offerings. In fact, the breakfast anytime trend is driving increased foodservice sales.¹ 

Refresh Server Delivers Efficiency
With a full range of both chilled and ambient products featuring vitaminwater, Minute Maid juices, Minute Maid Orchard’s Best and Gold Peak Tea, the Refresh Server dispensers not only provide flexibility to change products by daypart, but also efficiently utilize space, minimize waste and provide operational efficiency. What’s more, the Refresh Server+ features a digital screen that allows for messaging to enhance both consumer and operator experience.

With Refresh Servers, foodservice operators can realize unparalleled operational efficiency. Both dispensers have a small, above-the-counter footprint to save space, while offering multiple still beverages on one piece of equipment. The dispensers’ 1-gallon packages are designed to produce a small amount of remnant, and there is limited maintenance required. Manufactured by BUNN®, the dispensers feature proprietary valve technology and require minimal sanitization.

The Refresh Server+ also provides the flexibility to deliver the beverages consumers want at the right time each day, with the ability to keep 1-gallon packages refrigerated once opened to use at another daypart.

To learn more about how you can offer more of the premium beverages consumers want, when they want it, talk to your local Coca-Cola representative today.

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^{Sources:
¹ Datassential / IFMA Consumer Planning Program (Datassential, 2012-2015); Consumer Trend Report – The Snacking Occasion (Technomic, 2014), Datassential / IFMA Consumer Planning Program (n=1,097 consumers)
² NPD Crest 2015}