Minute Maid® Lemonade
Minute Maid is the No. 1 fruit and vegetable juice brand in the world in terms of combined retail volume sales in 20111. Classics never go out of style. Made with the goodness of real lemons2, Minute Maid Lemonade is the quintessential refreshing beverage with the great taste of a simpler time.
@MinuteMaid| Product Category | Juice & Juice Drinks |
|---|---|
| Brand Positioning | Made with real lemons, Minute Maid Lemonade connects you emotionally to the “feel good” moments of summer by offering the perfectly delicious, naturally refreshing taste you love. “Put Good In. Get Good Out.®”
1Source Euromonitor International Limited; total volume sales including retail volume sales in litres based on 2011 data. 2Except BIB items 3Nielsen Scantrack Total U.S. All Measured Channels (retail) – Annual 2012 Chilled J/JD |
| Target Audiences | Millennials |
| Features and Benefits | Made with real lemons; Lemonade is the #2 flavor and growing in the chilled juices and juice drink category, second only to orange juice3; Minute Maid offers the broadest portfolio of brands and products in the foodservice industry and has a strong reputation among consumers as a brand that is trustworthy and is associated with quality and healthy lifestyle. |
Frozen Dispensed Concentrate, MinutePak, Fountain (BIB), 59 fl. oz. Carton, 2L Bottle, 20 fl. oz. Bottler, 16.9 fl. oz. Bottle, 12 fl. oz. can, 12 fl. oz. Frozen Can, 200mL Box