Minute Maid Light™ Mango Passion
Minute Maid is the No. 1 fruit and vegetable juice brand in the world in terms of combined retail volume sales in 20111. Minute Maid Light™ offers the great-tasting juice flavor people expect from Minute Maid, but with fewer calories.
1Source Euromonitor International Limited; total volume sales including retail volume sales in litres based on 2011 data.
2Vs 100 calories per serving in regular fruit drinks
3Nielsen Scantrack Total U.S. All Measured Channels (retail) – Annual 2012 Chilled J/JD
@MinuteMaid| Product Category | Juice & Juice Drinks , Low & No Calorie |
|---|---|
| Brand Positioning | Minute Maid offers the broadest portfolio of brands and products in the foodservice industry and has a strong reputation among consumers as a brand that is trustworthy and is associated with quality and health. |
| Target Audiences | Millennials , Females |
| Features and Benefits | At least 85% fewer calories than regular fruit drinks. Made with real lemons, Minute Maid Light's reduced calories appeal to your health-conscious side, while the sunny and refreshing flavor gives your taste buds something to smile about. “Put Good In. Get Good Out.®” |
Fountain (BIB), 59-fl.-oz. PET, 2L Bottle, 16.9 fl. oz. Bottle, 12 fl. oz. can