Minute Maid Light™ Lemonade
Minute Maid is the No. 1 fruit and vegetable juice brand in the world in terms of combined retail volume sales in 20111. Minute Maid Light™ offers the great-tasting juice flavor people expect from Minute Maid, but with fewer calories.
1Source Euromonitor International Limited; total volume sales including retail volume sales in litres based on 2011 data.
2Vs 100 calories per serving in regular fruit drinks
3Nielsen Scantrack Total U.S. All Measured Channels (retail) – Annual 2012 Chilled J/JD
@MinuteMaid| Product Category | Juice & Juice Drinks , Low & No Calorie |
|---|---|
| Brand Positioning | At least 85% fewer calories than regular fruit drinks2. Made with real lemons, Minute Maid Light Lemonade's reduced calories appeal to your health-conscious side, while the sunny and refreshing flavor gives your taste buds something to smile about. “Put Good In. Get Good Out.®” |
| Target Audiences | Millennials , Females |
| Features and Benefits | Minute Maid Light Lemonade is made from the goodness of real lemons. Lemonade is the # 2 flavor and growing in the juices and juice drink category, second only to orange juice3. Minute Maid offers the broadest portfolio of brands and products in the foodservice industry and has a strong reputation among consumers as a brand that is trustworthy and is associated with quality and health. |
Fountain (BIB), 59-fl.-oz. PET, 2L Bottle, 16.9 fl. oz. Bottle, 12 fl. oz. can