The multi-sensory, fruity flavors of Fanta® provide a bubbly, exuberant and playful consumption experience.
@Fanta| Product Category | Carbonated Soft Drinks | 
|---|---|
| Brand Positioning | Fanta® provides the escape from the "everyday mundane."  | 
			
| Target Audiences | Multi-Cultural Youth | 
| Features and Benefits | Multi-sensory experience that inspires the exuberant spirit in all of us with fruity, bubbly and vibrant colors that captures the senses; broad appeal across African-American, Hispanic and Anglo-American ethnic groups.  | 
			
Bottle/Can; Fountain (BIB)