We are dairy farmers who Believe in Better®. From our farm in Fair Oaks, Indiana, along with all of our family farm partners, we started fairlife to provide the highest quality real milk with more natural nutrition from farms where we take exceptional care at every step.
@fairlifeBrand Positioning | fairlife is the milk that delivers superior nutrition you can feel good about because it’s ultra filtered for better natural nutrition, and comes from farmers who are committed to responsible farming practices. |
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Target Audiences | Adults , Females |
Features and Benefits | Great tasting milk that's ultra-filtered for better nutrition 50% more natural protein and 30% more calcium than other milk 50% less sugar than other milk (chocolate has 50% less sugar than other chocolate milk) Lactose free rBST hormone free We promise from grass to glass®traceability back to our own farms, extraordinary care for our cows, highest milk quality standards, and pursuit of sustainable farming. |