Coca-Cola Zero™ offers real Coca-Cola® taste and zero calories.
@CokeZero| Product Category | Carbonated Soft Drinks , Low & No Calorie | 
|---|---|
| Brand Positioning | Coke Zero gives guys permission to be guys, leaving them to enjoy everything.  | 
			
| Target Audiences | Males | 
| Features and Benefits | Real Coca-Cola® Taste with Zero Calories; targeting young, cross-cultural males.  | 
			
Bottle/Can, Fountain (BIB)