As outdoor temperatures rise, there’s increased opportunity to help consumers quench their thirst, refresh themselves and take a break with delicious slushies, shakes, iced coffees and cappuccinos, and other frozen concoctions. From long-standing favorites such as Coke® floats to specialty recipes such as Minute Maid® Lemonade Cherry, Orange Dream, and Coca-Cola® Berry Slush, frozen beverage options are as boundless as the possibilities that creative restaurant operators can dream up.
To get the most out of your frozen beverage lineup, try these tips:
While lower-priced trial sizes may drive patrons to try frozen beverages, these cold concoctions also provide restaurants an opportunity to charge a premium price — especially when coupled with a special flavor, catchy name, distinct cup and/or straw, or unique movie/holiday promotion. When it comes to indulging themselves, consumers seek not only great taste, but also beverages that provide a memorable experience, are out of the ordinary or deliver stone-cold fun.
Featured recipes are available in The Recipe Box. Customizable POS is available on Coca-Cola Design Machine. For more information, please contact your Coca-Cola representative.