Hansen’s® and Blue Sky® Relaunch
Long-standing specialty soda favorites get a fresh new look
Hansen's® and Blue Sky® sodas — long-standing favorites in the crafted and specialty beverages category — were recently relaunched with new branding and fresh packaging. The beverages joined The Coca-Cola Company portfolio last year.
Rooted in Real® and Original
These products meet growing consumer demand for crafted and specialty beverages with creative flavors. Look for several flavored varieties of Hansen's, including cherry vanilla, mandarin lime and ginger ale, as well flavors like root beer, ginger ale and organic cola from Blue Sky. Social media for both brands will launch in June and July, respectively.
Category Snapshot
Availability of crafted and specialty sodas has grown by 65% from 2011 to 2015, according to 2015 Datassential MenuTrends Database. The category has grown by 12.7%, according to Neilsen Databank. In addition, research firm Mintel found that 54% of category consumers consider natural ingredients to be important, 49% are looking for premium or high-quality ingredients, and 42% appreciate creative flavors.
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