Coca-Cola Life® Makes U.S. Debut
Reduced-calorie soda sweetened with cane sugar and stevia leaf extract
Coca-Cola Life® – a reduced-calorie cola sweetened with cane sugar and stevia leaf extract – arrived stateside the week of Aug. 25, 2014. At 60 calories per 8 fl.-oz. glass bottle, Coca-Cola Life has 35 percent fewer calories than other leading colas1.
Following successful launches in Argentina, Chile and, most recently, Great Britain and Mexico, Coca-Cola Life is entering a growing segment within the soft drink category.
The newest member of the Coca-Cola trademark will arrive in the U.S. market gradually, which started in August with an initial rollout of 8 fl.-oz. glass bottles in The Fresh Market locations across Georgia, North Carolina, South Carolina, and South and Central Florida. By November, Coca-Cola Life will be available nationwide in other retail locations in more packaging options.
The Coca-Cola Company is intentionally taking a measured approach to Coca-Cola Life’s U.S. debut. Consumers will have the chance to discover the new beverage through more than 4,000 sampling opportunities nationwide, and the brand’s distinctive green label and visual identity will stand out in store displays and the Coca-Cola Digital Network of electronic billboards.
“We ultimately want to be leaders in this emerging segment, and
Coca-Cola Life is our first effort to make this a reality,” explains Andy McMillin, vice president, Coca-Cola brands, Coca-Cola North America. “For consumers looking for a reduced-calorie soft drink sweetened with cane sugar and stevia leaf extract, this is a great-tasting option.”
In North America, Coca-Cola offers more than 750 beverages including more than 200 low- or no-calorie options. Coca-Cola Life complements this portfolio and is one of more than 45 beverages in The Coca-Cola Company’s global portfolio currently sweetened in whole or in part with stevia leaf extract (others include glaceau vitaminwater zero®, Honest Tea® and Odwalla®). The sweetener is made by extracting and purifying the naturally sweet components from the leaf of the stevia plant. Together with cane sugar, stevia leaf extract gives Coca-Cola Life its delicious sweetness.
“We’re excited to debut Coca-Cola Life in our flagship U.S. market as we continue to innovate and expand our portfolio to meet consumers' evolving needs and preferences,” McMillin noted. “Coca-Cola Life is right at home in our broader portfolio and is positioned to provide consumers with simple yet sweet moments of refreshing uplift throughout their day.”
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1Calories per 8 fl.-oz. glass bottle. Coca-Cola Life: 60 calories. Leading colas: 90-100 calories